5. The Facebook
party that became a riot
Part 1
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It
began as a plan for a very normal 16th birthday party. Merthe
Weusthuis wanted a quiet celebration with a small
group of friends in her family home in the small Dutch town of Haren. Like many teenagers, she decided to send out
invitations via a social network site. But Merthe
made one big mistake: she used open-access settings on Facebook, so it wasn’t
just her friends who could see details of the event, lots of strangers could
too.
The number of
invitation acceptances quickly snowballed into an avalanche. Not marking the
event as ‘private’ meant the electronic invitation was eventually seen by
240,000 people, of whom 30,000 confirmed online that they planned to attend. To
make matters worse, an unauthorised campaign was
launched to promote the party by means of a dedicated website and Twitter
account, which received hundreds of thousands of hits.
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